The Little Dreamer Campaign

We are extremely excited to reveal the campaign video for our latest collection, The Little Dreamer.

‘For this new collection I wanted to capture the feeling of self love, healing and strength. I have created an enchanting story that reminds us of the soothing moments you feel before falling asleep in the sun. Daydreaming about what could be and feeling excited about new chapters.’ Robbie Sinclair, Creative Director, Byroses.

Shot in the Penedès region of Catalunya by the talented Javvi Dardo (photography) and Pol Ferraris (video), with hair & make up by Rubén Mármol, styling by Robbie Sinclair and our very own Little Dreamer, the stunning Kaloyan Izov (Bento Models).

The video clip is inspired by a poem written by Robbie to reflect the mood and inspiration for the collection. Poetry has become an integral part of the romance behind Byroses.

The Little Dreamer features 24 pieces made up of original designs and creations as well as repurposed fabrics and hand-embroidered shirts.

Robbie adds ‘Byroses started by creating the clothes I couldn’t find in the stores. They are all unique pieces that blur the gender lines in fashion. I never expected others would be interested in wearing them too. It has been heart warming to know there are others out there like me who don’t fit the fashion industries boxes.’

‘We are a young brand. We are learning all the time, listening to our followers and customers. The messages we receive and stories the Byroses family share with us are really special and deeply personal. There is a real connection between fashion and identity and personal journeys. I feel so privileged Byroses is establishing itself in this way.’

Launched to co-include with Pride Month, Byroses will extend their support of Outright Action International, donating 10% of all sales for the LGBTQIA community in Ukraine.